According to Datareportal, there are now more than 3.5 billion social media users around the world, representing roughly 46% of the world’s population. Their data also shows that, globally, the average user makes use of more than nine different social media platforms and spends around 2 hours and 16 minutes on social media each day. […]
Mapping your content to the Buyer’s Journey One of the issues with content marketing I often see clients struggle with is, simply, where to begin. How do you continuously provide quality, relevant and helpful content to your customers? One of the ways that you can do this is by mapping your content to the Buyer’s […]
One of the most valuable assets for today’s competitive organisation is an engaged workforce. That is because engaged employees have been proven to lead to reduced staff turnover, improved safety performance, increased production and efficiency, lower absenteeism and better customer relationships. So, how can your business achieve this kind of change in your organisation? First […]
The holiday period is finally coming to an end and we are now firmly in the grasp of a new year. And with every new year comes new opportunities and new challenges. Now is a great time to think about how your business will make the best of 2018 and to help you, we’ve put […]
As a small business, you may have heard about SEO and how important it is in driving traffic to your website. You may be asking yourself just what exactly is SEO, why is it important and should your small business even worry about it. If you have, then this article is for you. Some […]
Video marketing is huge. And the best part is that with today’s technology it is not only for big companies with fat budgets. With its growing popularity, video marketing has become the small business’ best marketing friend. In today’s article, we will talk more about how to put together a video that will give […]
You may have heard about the popularity of infographics as a marketing tool. In fact, they have become so popular that a Google Trends analysis conducted by NeoMam Studios showed an 800% increase in infographic search volumes over a two-year period (2010-2012). But what exactly are infographics; what makes them so effective and how could […]
I hate spam. I hate it particularly much because as a marketer I know that unsolicited emails are not only giving email marketing a bad name, it is also against the law. And I know I am not the only person who has become wary of giving up my email address to companies. So, one […]
With over 81% of people researching companies on the internet before making a purchasing decision, it is no longer a viable option to not have a website – regardless of how small your company is. But while having no website can mean missed opportunities, a bad website can be even worse. We take a look […]