As a small business, you may have heard about SEO and how important it is in driving traffic to your website. You may be asking yourself just what exactly is SEO, why is it important and should your small business even worry about it. If you have, then this article is for you. Some […]
Video marketing is huge. And the best part is that with today’s technology it is not only for big companies with fat budgets. With its growing popularity, video marketing has become the small business’ best marketing friend. In today’s article, we will talk more about how to put together a video that will give […]
You may have heard about the popularity of infographics as a marketing tool. In fact, they have become so popular that a Google Trends analysis conducted by NeoMam Studios showed an 800% increase in infographic search volumes over a two-year period (2010-2012). But what exactly are infographics; what makes them so effective and how could […]
I hate spam. I hate it particularly much because as a marketer I know that unsolicited emails are not only giving email marketing a bad name, it is also against the law. And I know I am not the only person who has become wary of giving up my email address to companies. So, one […]
With over 81% of people researching companies on the internet before making a purchasing decision, it is no longer a viable option to not have a website – regardless of how small your company is. But while having no website can mean missed opportunities, a bad website can be even worse. We take a look […]
Video has continued to grow each year as a content marketing format. According to Hubspot, 78% of people now watch videos online every week, while 55% watch videos online every day. The good news is that video marketing is not just for companies with big budgets. Today’s technology and the nature of our social media, […]
You have a great product or service that you know will help make your ideal customer’s life a lot easier. You have put together some marketing material on your PC and have made a great deal of effort getting it into the hands of your prospective customers. But despite your hard work, you are not […]
Your content is the fuel that drives your marketing. Whether it is online or offline, your content should entice and engage your ideal customers. But with so much content out there, how can your small business stand out from the rest?