According to Datareportal, there are now more than 3.5 billion social media users around the world, representing roughly 46% of the world’s population. Their data also shows that, globally, the average user makes use of more than nine different social media platforms and spends around 2 hours and 16 minutes on social media each day. […]
Mapping your content to the Buyer’s Journey One of the issues with content marketing I often see clients struggle with is, simply, where to begin. How do you continuously provide quality, relevant and helpful content to your customers? One of the ways that you can do this is by mapping your content to the Buyer’s […]