According to Datareportal, there are now more than 3.5 billion social media users around the world, representing roughly 46% of the world’s population. Their data also shows that, globally, the average user makes use of more than nine different social media platforms and spends around 2 hours and 16 minutes on social media each day. […]
Mapping your content to the Buyer’s Journey One of the issues with content marketing I often see clients struggle with is, simply, where to begin. How do you continuously provide quality, relevant and helpful content to your customers? One of the ways that you can do this is by mapping your content to the Buyer’s […]
The holiday period is finally coming to an end and we are now firmly in the grasp of a new year. And with every new year comes new opportunities and new challenges. Now is a great time to think about how your business will make the best of 2018 and to help you, we’ve put […]
Video marketing is huge. And the best part is that with today’s technology it is not only for big companies with fat budgets. With its growing popularity, video marketing has become the small business’ best marketing friend. In today’s article, we will talk more about how to put together a video that will give […]
Your content is the fuel that drives your marketing. Whether it is online or offline, your content should entice and engage your ideal customers. But with so much content out there, how can your small business stand out from the rest?
Consumer behaviour has changed dramatically in recent years. The traditional marketing that talked at customers has become increasingly less effective, while Content Marketing has continued to grow.