Video has continued to grow each year as a content marketing format. According to Hubspot, 78% of people now watch videos online every week, while 55% watch videos online every day. The good news is that video marketing is not just for companies with big budgets. Today’s technology and the nature of our social media, […]
You have a great product or service that you know will help make your ideal customer’s life a lot easier. You have put together some marketing material on your PC and have made a great deal of effort getting it into the hands of your prospective customers. But despite your hard work, you are not […]
Your content is the fuel that drives your marketing. Whether it is online or offline, your content should entice and engage your ideal customers. But with so much content out there, how can your small business stand out from the rest?
Consumer behaviour has changed dramatically in recent years. The traditional marketing that talked at customers has become increasingly less effective, while Content Marketing has continued to grow.